ABSOLUT
ELECTRIK HOUSE

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Role: Designer

In coordination with the Absolut Nights Campaigns and to promote the release of the new line of vodka from Absolut - Absolut Electrik, we created the Absolut Electrik House - a unique and exclusive once in a life-time and one night experience.

Our event began with guests walking through a Absolut shaped bottle, signifying walking into Asbolut’s world. The entire event is cleverly littered with hidden branding moments - such as absolute bottle shaped scalloping on the table runner and a mailbox where every occupant’s initial was A (for Absolut). Integration of technology into the party experience was integral to add that electric feel. This included things like wrist bands that checked the combined energy levels of the guests and drone bartenders.

© 2021 Annie H Chen