Prior to Giant Spoon, I worked at a variety of places - firms, studios, and agencies - Studios Architecture in Washington DC, Champalimaud Design in New York, Tom Sewell Studios in Hawaii, and MKG in New York & LA, Gensler in Chicago.

 

I am a multidisciplinary designer and director with a large range of skills and talents - ranging from office design, hospitality design, graphic design, web design, & environmental design. I graduated with a BS in Interior Design at the Design, Art, Architecture, and Planning College at the University of Cincinnati.

artist, designer, creator, director

Currently an associate design director at Giant Spoon LA.

When I first joined Giant Spoon in 2017, I was the first and only experiential designer in the agency. It was extremely exciting to be at the forefront of experiential and push the industry from a design perspective. My strong artistic eye and knowledge of space, really gave me the skills to successfully design SXSWestword in 2018. Which went on to receive the Cannes Gold Lion for Outdoor Immersive Experiences, Grand Clio for Experiential, among others.

 

Since then, it’s been a fast and furious journey to build and structure the award-winning experiential design department. Within the agency, I head the LA experiential design department. Overseeing every experiential project that comes through LA. When setting up a department, the design process is extremely important for consistency in design quality, and it provides clarity on the steps necessary for a successful project.

© 2021 Annie H Chen