Back to the 90's

2019 marked the 25th anniversary of the first e-commerce banner. To celebrate this anniversary and showcase the strides in technological development, we created a “Time Machine” booth that allowed guests to travel Back to the 90s and experience the steps needed to upload a banner ad, locate a movie tape, and order a pizza.

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After experiencing the extended steps needed for these now simple tasks, guests traveled back to the present through a James Turrell like tunnel. At the end of the tunnel, they learned about the adobe experience cloud and its capabilities.

This vibrant and colorful experience teeming with 90s throwbacks was paired with a digital version of the same experience. Allowing adobe users to experience our “Time Machine” from home.

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Click Here to Go Back to the 90s

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Giant Spoon Team:

Design Director: Annie Chen

Lead Designer: Katie Merrilees

Graphic Designer: Christian Barker

Senior Producer: Daniela Ruiz
Associate Producer: Natalie Devine