calvin klein x amazon fashion
In fall of 2018, in collaboration with Amazon to celebrate the Calvin Klein “together in denim” campaign -- we created a life sized version of the campaign and a Black Mirror-esque shopping experience in NY’s Flatiron District for a three day event.
Guests were asked to walk onto the billboard to reimagine and shoot the “together in denim” billboard campaign with themselves as the star.
There were additional activities in the marketplace -- such as a popcorn photo booth, boxed water vending machine, giant claw machine filled with small Calvin Klein merch, an Amazon echo activated jukebox dance booth, and a retail booth that allowed shoppers to purchase items via the Amazon app while perusing.
The opening of the activation included a surprise 15 min performance by ASAP Rocky, where ASAP modeled his CK Trucker Jacket.
Giant Spoon Team:
Design Director: Annie Chen
Lead Designer: Katie Merrilees
Executive Producer: Patrick Jong
Senior Producer: Griffin Bourjeaurd
Coordinator: Savannah Griffith