DAYTON'S
DEVELOPMENT
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Role: Designer
Generations of Minnesotans turned to Dayton’s not only to fill their closets and furnish their homes, but to discover the world’s latest and greatest. Like most 20th Century downtown department stores, Dayton’s was more than a one-stop shopping destination. Our goal is to revive the building to it's former glory and re-cultivate this icon of Minneapolis.
Stylistically, the interior resides in an art deco shell. This is reflected with the curved walls and round nodes in the space. We aimed to strike a balance between the art deco style of the existing building and industrialism of the city. The blending of these two styles crafted an aesthetic that brought the building to the modern age, while reflecting the history and age of the building.
