facebook portal presents:
The Get Together
Role: Design Director
In 2018, the Facebook Portal, the first Facebook product, was released. This product is unlike any other on the market. Its unique features enhance the video chatting experience -- making it more seamless, convenient, and entertaining.
Our goal was to create an immersive product release that showcased these unique features -- AR Storytime, smart camera, and smart sound.
Set around the holidays, we created -- the Get Together. Inspired by real homes, we created a cozy pop-up house in the middle of NYC. A fantastical version of where the product would truly live.
Inside our home, guest walked through the foyer, kitchen, living room, garage studio, and finally to the dining room -- each room highlighted a different aspect of the product. Guests were able to try out that feature and chat with a family member on the side -- walk through the kitchen using smart camera with the grandparents or listen to a bedtime story using AR storytime with Aunt Lisa.
Successfully showing the promise of the product — to connect people to their loved ones in a meaningful way.