the reveal

To celebrate the release of Mortal Kombat 11, we invited our biggest fans into the Black Market Alley, a new location from the new game. This was the ultimate immersive experience for the ultimate MK fans. Starting with the invitations, guests were thrusted into the gritty action of MK11.

 

We took over a warehouse venue in Korea-town LA. Every aspect was designed to thrill the diehard fighters. The franchise fanatics that live and breathe MK. From an Ed Boone-narrated ride to the venue, an immersive stage design, to interactive experiences that reward fans with priceless MK merch, this was an MK Day that is still talked about to this day.

 

Giant Spoon Team:

Design Director: Annie Chen

Lead Designer: Katie Merrilees
Designer: Shannon Knox

Production Director: Margaret Schmidt
Senior Producer: Sarah Novosad

Coordinator: Savannah Griffith

Strategy Director: Will Simpson