To celebrate the release of Mortal Kombat 11, we invited our biggest fans into the Black Market Alley, a new location from the new game. This was the ultimate immersive experience for the ultimate MK fans. Starting with the invitations, guests were thrusted into the gritty action of MK11.
We took over a warehouse venue in Korea-town LA. Every aspect was designed to thrill the diehard fighters. The franchise fanatics that live and breathe MK. From an Ed Boone-narrated ride to the venue, an immersive stage design, to interactive experiences that reward fans with priceless MK merch, this was an MK Day that is still talked about to this day.
Giant Spoon Team:
Design Director: Annie Chen
Lead Designer: Katie Merrilees
Designer: Shannon Knox
Production Director: Margaret Schmidt
Senior Producer: Sarah Novosad
Coordinator: Savannah Griffith
Strategy Director: Will Simpson