sxswestworld

At SXSW in 2017, we built Westworld — to promote the upcoming season of the show. Looking to season 1 for inspiration, we created an elaborate user experience that took you from Delos in Austin to Sweetwater located in Manor, 30 min outside of the city.
 

At Delos, guests were assigned a black or white hat, while they lounged and waited for transportation to “Sweetwater”. Upon arriving at the destination, guests walked through a delos hall onto the train to Sweetwater. Once they exit the train, they walked onto the platform — greeted by the Sweetwater facade. 
 

There is a total of 2 acres to explore. At Sweetwater - Mariposa, Coronado, blacksmiths, the general store, the post office - are a few of the different stops. In extended Westworld - the barber (where you can get a close shave), the bank, a secret bar, the graveyard, and hidden space revealing an Easter egg to season 2. 
 

Meanwhile, actors roam the land following a 2 hour long interactive show that ends in a climatic reset moment. Creating the most elaborate and real Westworld experience.
 

Winning a multitude of awards — Gold Cannes Lion - Outdoor Immersive Experiences, Grand Clio Entertainment - Experiential, Gold Clio - Branded Content, Bronze Clio Entertainment - Innovation, Silver Clio - Branded Entertainment, Cannes Lion Shortlist - Titanium, D&AD Shortlist -  Experiential
 

Giant Spoon Team:

Lead Designer: Annie Chen

Designer: Claire Thompson
Senior Producer: David Jacobson

Producer: Justin McCoy
Producer: Alexa Masano

Strategy Director: Adam Weise