sxswestworld

scroll down

1_SXSWESTWORLD_PORTAL.jpg
2_SXSWESTWORLD_TRAIN.jpg
3_SXSWESTWORLD_TRAIN2.jpg

Role: Lead Designer
 

At SXSW in 2017, we build Westworld — to promote the upcoming season of the show. Looking to season 1 for inspiration, we created an elaborate user experience that took you from Delos in Austin to Sweetwater located in Manor, 30 min outside of the city.
 

At Delos, guests were assigned a black or white hat, while they lounged and waited for transportation to “Sweetwater”. Upon arriving at the destination, guests walked through a delos hall onto the train to Sweetwater. Once they exited the train, they walked onto the platform — greeted by the Sweetwater facade. 
 

There is much to see with a total of 2 acres to explore. At Sweetwater - Mariposa, Coronado, blacksmiths, the general store, the post office - are a few of the different stops. There is even more in extended Westworld - the barber (where you can get a close shave), the bank, a secret bar, the graveyard, and hidden space revealing an Easter egg to season 2. 
 

Meanwhile, actors roam the land following a 2 hour long interactive show that ends in a climatic reset moment. Creating the most elaborate and real Westworld experience.
 

Winning a multitude of awards — Gold Cannes Lion - Outdoor Immersive Experiences, Grand Clio Entertainment - Experiential, Gold Clio - Branded Content, Bronze Clio Entertainment - Innovation, Silver Clio - Branded Entertainment, Cannes Lion Shortlist - Titanium, D&AD Shortlist -  Experiential
 

4_SXSWESTWORLD_SWEETWATER.jpg
5_SXSWESTWORLD_ENTRANCE&TRAIN.jpg
6_SXSWESTWORLD_OUTSIDEMARIPOSA.jpg
9_SXSWESTWORLD_MARIPOSA3.jpg
7_SXSWESTWORLD_MARIPOSA.jpg
11_SXSWESTWORLD_BLACKSMITH.jpg
13_SXSWESTWORLD_POSTOFFICE.jpg
12_SXSWESTWORLD_GRAVEYARD.jpg
10_SXSWESTWORLD_BANK.jpg
14_SXSWESTWORLD_SCENICBUILDING.jpg