Role: Creative Director
In Sept 2020, for one month, Tiktok became a major destination for fashion content. The month was capped with a virtual fashion show streamed on the platform -- the Tiktok Runway Odyssey.
The goal of our show and fashion month? -- Democratize the fashion week experience, bringing fashion to everyday users on a global scale.
The experience transported guests to new environments that felt entirely different from the monotony brought on by the pandemic. Our viewers were guided through galactic lands, named Land & Sea and Ascending City -- which set the stage for fashion brands Alice + Olivia and Puma to showcase their spring designs. Garments were modeled by 10 TikTok creators.
After the fashion shows -- Viewers were guided to a live interstellar afterparty. Surrounded by an environment of space and stars, Jaden Smith, Avenue Beat and Chloe X Halle put on an incredible show as viewers partied from their homes.
Accumulating in an ultimate mixed reality digital fashion showcase that broke the rules and format of how consumers typically experience Fashion Week and proved that exclusivity is a thing of the past.