In Sept 2020, for one month, Tiktok became a major destination for fashion content. The month was capped with a virtual fashion show streamed on the platform -- the Tiktok Runway Odyssey.
The experience transported guests to surreal new environments. Our viewers were guided through galactic lands, named Land & Sea and Ascending City -- which set the stage for fashion brands Alice + Olivia and Puma to showcase their spring designs. Garments were modeled by 10 TikTok creators.
After the fashion shows -- Viewers were guided to a live interstellar afterparty. Surrounded by an environment of space and stars, Jaden Smith, Avenue Beat and Chloe X Halle put on an incredible show as viewers partied from their homes.
The ultimate mixed reality digital fashion showcase that broke the rules and format of how consumers typically experience Fashion Week and proved that exclusivity is a thing of the past
Giant Spoon Team:
Creative Director: Annie Chen
Senior Producer: Katia Davidson Ferrara
Account Manager: Nicole Armeno
Strategiest: Tammy Taller
Copywriter: Rachel Korajczyk